Grow Your Online Store with Ecommerce SEO
Why Ecommerce SEO Matters
Ecommerce SEO goes beyond traditional optimisation. It combines technical best practices, keyword targeting and user‑focused content to make sure your products appear when potential customers are ready to buy. Without a solid strategy, search engines can struggle to understand your product data and site structure. A tailored ecommerce SEO campaign helps to:
Drive high‑intent traffic: Target long‑tail keywords that attract people who know what they want and are ready to purchase.
Improve user experience: Optimise site speed, mobile responsiveness and navigation so shoppers can easily find and buy products.
Enhance search visibility: Use structured data and clear URL structures to help search engines understand and index your products.
Boost conversions: Create compelling product pages, descriptive meta tags and persuasive calls‑to‑action that encourage visitors to buy.
Keyword Research & Product Optimisation
Successful ecommerce SEO starts with understanding how your customers search. I’ll identify purchase‑intent keywords specific to your products and location. Long‑tail phrases (e.g. “handmade ceramic mugs Norfolk”) are less competitive and attract buyers who are ready to act. Once we have a keyword list, I’ll optimise your:
Product titles and descriptions – Craft unique, benefit‑driven copy instead of manufacturer text to avoid duplicate content.
Category pages – Add concise, keyword‑rich introductions that help customers and search engines understand what each category offers.
Meta titles and descriptions – Write compelling, keyword‑focused metadata to increase click‑through rates.
Image alt text – Use descriptive alt tags and compress images for faster loading.
Technical SEO & Site Structure
A well‑structured online shop makes it easier for search engines and shoppers to navigate. I’ll conduct a full technical audit to identify issues that may block indexing, such as duplicate URLs or slow load times. My ecommerce technical SEO services include:
Optimising site speed – Compressing images, enabling browser caching and using content delivery networks.
Improving mobile experience – Ensuring your store is responsive and easy to use on all devices.
Implementing secure protocols – Using HTTPS to protect customer data and build trust.
Structured data & product schema – Adding schema markup so search engines can display rich product snippets like price and availability.
Clean URL architecture – Creating logical paths (Home > Category > Subcategory > Product) and canonicalising duplicate pages.
XML sitemaps & crawl optimisation – Generating and submitting sitemaps to guide crawlers and managing robots.txt to prioritise valuable pages.
Content Marketing & Category Pages
Beyond optimising product pages, valuable content builds trust and attracts new customers. I’ll help you develop a content strategy that supports your ecommerce goals by:
Creating product guides and comparisons – Write articles comparing products or explaining how to choose the best option.
Publishing blog posts – Answer common questions, highlight trends and share buying tips to engage your audience.
Building topic clusters – Organise posts around key themes (e.g. “sustainable kitchenware”) with pillar pages linking to related articles.
Leveraging user‑generated content – Encourage reviews and Q&A sections to add fresh, trustworthy content.
Creating videos – Use product demos and how‑to videos to increase time on page and reach YouTube and Google video search.
Link Building & Digital PR
High‑quality backlinks remain essential for ecommerce SEO. I’ll develop a sustainable outreach strategy tailored to your products and location by:
Collaborating with influencers and bloggers – Arrange honest product reviews on relevant websites to generate authoritative links.
Securing mentions on high‑authority sites – Use PR outreach to get your store featured on trusted review platforms and local news outlets.
Creating shareable assets – Develop infographics, data studies or guides that people want to link to.
Maximising internal links – Connect blog posts to category and product pages to distribute authority.
Tracking & Reporting
You’ll receive clear reports showing how your ecommerce SEO campaign is performing. I track rankings, traffic, sales and conversions to ensure that your investment delivers results. By reviewing this data, we can continually refine your strategy for even better performance.
Ready to Boost Your Online Sales?
Whether you run a small boutique in Norfolk or manage a large online catalogue across the UK, I can create a bespoke ecommerce SEO plan that aligns with your goals. Get in touch today to discuss how we can grow your online store together.
Ecommerce SEO FAQs
Yes. I work with all major ecommerce platforms and will tailor my approach to fit your chosen technology.
Absolutely. While I’m based in Norfolk and love supporting local businesses, I work with ecommerce clients across the UK.