Health Plan
Building Authority Through Content-Driven SEO
Health Plan Spain offers private health insurance to expats living in Spain — but to become a market leader in a highly competitive space, they needed to earn visibility and trust online.
Over several years, I worked closely with the business to deliver a long-term SEO strategy that would drive traffic, enquiries, and brand authority.
The Problem
With increasing competition from both local brokers and major insurance brands, Health Plan Spain needed a sustainable way to attract and convert expats searching for private healthcare options. While their core product pages were in place, the site lacked organic reach and struggled to compete for informational search terms relevant to their audience.
Our Solution
I developed and delivered a long-term SEO and content marketing strategy focused on two key pillars: technical optimisation and consistent, high-quality blog content. We optimised key landing pages, improved site architecture, and created a content plan that answered real-world questions from the expat community looking to live and work in Spain.
The Result
Health Plan Spain now ranks for hundreds of relevant keywords and regularly receives more than 30,000 visits per month through blog content alone. Organic traffic and lead volumes grew steadily year after year, and the site has become a trusted go-to resource for expats in Spain – helping position Health Plan Spain as one of the leading providers in the market.