Google officially began rolling out its June 2025 core algorithm update on June 30th, starting at 7:34 AM PDT. This significant update is anticipated to take up to three weeks to fully implement.
What is a Core Update?
Core updates represent broad enhancements to Google’s ranking systems. Their primary goal is to improve how helpful and high-quality content is surfaced in search results.
Unlike more specific updates targeting spam or product reviews, core updates can impact rankings across virtually all industries and topics. This means that website owners and SEO professionals should be prepared for potential ranking volatility throughout the rollout period.
What to Expect During the Rollout
As the update unfolds, it’s crucial for website owners and SEOs to closely monitor several key indicators:
- Ranking Fluctuations: Keep a close eye on your website’s search engine rankings.
- Traffic Patterns: Observe any shifts in organic traffic to your site.
- Search Console Insights: Regularly check Google Search Console and Google Analytics for new data and insights.
- Competitor Trends: Analyse how your competitors’ rankings and traffic are being affected.
What to do During a Core Update
During the unpredictable period of a core update rollout, my advice is to avoid making immediate, reactive changes to your website. Instead, here’s what I recommend:
- Document Shifts: Keep a detailed record of any significant ranking or traffic changes you observe. This data will be invaluable for understanding the update’s long-term effects.
- Continue Creating High-Quality Content: Now more than ever, focus relentlessly on producing valuable, relevant, and authoritative content for your audience. Quality content is the bedrock of long-term SEO success. There are very few quick wins!
- Avoid Over-Correction: Understand that rankings can and often will fluctuate multiple times before settling. Hasty, ill-thought-out changes during this volatile period can often be counterproductive.
The true impact of this core update will only become fully clear as the rollout concludes over the next few weeks. Staying informed and maintaining an unwavering focus on long-term content quality will be your most powerful strategy for navigating these changes successfully.
Was Your Site Impacted?
Have you noticed any shifts in your website’s performance due to this, or another, core ranking update?
If you need expert guidance to get your site ranking effectively again, don’t hesitate to contact me today. With 18 years of experience as an SEO professional in Norfolk, I have the knowledge and expertise to help you navigate these complex changes and improve your online visibility.
For more details on this core ranking update and other issues, check Google’s Search Status Dashboard.