Search Engine Optimisation Norfolk
Get YOUR Business Found! – Your position is my mission!
If you have a business website and want to attract more visitors, then it is imperative that you can be found via the major search engines including Google and Bing.
Unless you can be found in the top 10 positions of the search engine results pages (SERPS) it is unlikely that you will get many visitors to your site.
By performing regular and consistent Search Engine Optimisation including keyword research, competitor analysis, landing page optimisation and link building strategies, your site can appear where it needs to be, right at the top of the search results.
It can take some time to rank well and attract lots of traffic and can depend on many factors including number of competitors, quality of the competition, financial budget and marketing opportunities available.
For competitive industries it can take a while to start ranking well for broad competitive keywords, but once established, your site will gain in popularity, brand awareness and mind share helping to establish your business as a leader within your niche and industry.
We also target less competitive long-tail keywords, which take less time to rank for and are highly convertible.
Call me today for a friendly chat and find out how I can get your website to the top of Google and other search engines so that you can start attracting lots of organic traffic and new business.
I am a freelance SEO in Norfolk but can serve you wherever you are based in the UK or abroad.
Google Stats
Source: SEM Rush
What Does An SEO Consultant Do?
I help businesses to leverage the power of the web and to achieve their full growth potential online.
I am an organic search engine optimisation consultant in Norfolk with over 16 years of experience in getting business websites to rank at the top of Google. My organic SEO strategies give your company more visibility, sales, and growth, all at an affordable price and in the shortest time possible.
My approach to marketing your business is strictly ‘white-hat’, which means that the techniques I use are within Google’s own SEO best practice guidelines.
Freelance Norfolk SEO Consultant – Getting You To #1 On Google
Are you looking to rank on the 1st page of Google and drive more qualified customers to your website?
Do you get tired of seeing your customers rank above you for high traffic keywords only to see them get all the traffic instead of you?
Are you frustrated to see your competitors make all the sales and wish you were in the same position?
Then the good news is that you CAN compete, regardless as to your current position or marketing budget. Ranking websites on Google and other search engines is a complex business. With the ranking algorithm’s changing on an almost daily basis, it can be difficult to keep up.
Don’t despair though as this is where I come in. With over 16 years of experience in SEO and digital marketing, I have the knowledge and expertise to help you to succeed in the shortest possible time, achieving maximum growth for your company online.
I know what it takes to get you to compete with your main competitors and drive fresh new customers to your website on a daily basis.
You have to choose the right strategy and ‘battleground‘ to dominate your industry’s search results and get in front of the very people that are looking to buy your products or services right now!
I can work with small or large businesses and can conduct SEO for dentists, estate agents, law firms, accountants, recruitment agencies, golf tour operators, insurance companies, and those from other business sectors.
Get Found With My Search Engine Optimisation Services
Below I highlight just a few of the SEO services that I provide to my digital marketing clients.
Site Audits – So that you can rank well, your site needs to be issue free. As a part of my ongoing SEO audits, I look at different aspects of on-page SEO including meta data, title tag optimisation, internal linking, robots.txt, 301 redirects and many other aspects. I also take a thorough look at technical SEO elements such as page speed, Core Web Vitals, duplicate content, 404 errors and any crawling issues your site may have. Once these are addressed, your site will have a much better chance of ranking well.
Keyword Research – If you want to be attracting new customers to your business, you must not only understand who they are as individuals but the kinds of keywords they use to find your business via the search engines. I do in-depth keyword research to target both high traffic broad keywords along with highly convertible long-tail search terms.
Competitor Analysis – Having a precise picture of who your competitors are and the search space in which they appear is fundamental to any SEO marketing campaign. In this part of the search optimisation process, I take a thorough look at what your competitors are doing right along with what they are not doing so well, discovering opportunities to get above them in the SERPS (Search Engine Results Pages). Want to know how competitive your search space is?
Content Marketing Planning & Implementation – One of the old adages is that ‘Content is King‘. Today, that term is as important as it has ever been. Without content, you have nothing to market to your potential customers to highlight your own expertise, experience and the value you offer as a business. Our content marketing plan and implementation will help you to discover content opportunities to help you rank for the keywords that your customers are using.
E-E-A-T SEO – If you have a website or business that Google categories at YMYL (Your Money or Your Life), it is important that you conduct the right kind of SEO, providing Google with the right trust signals. If not, your pages will never rank well. Fortunately, I have expert knowledge in E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) which are a core component of Google’s algorithm for ranking pages that have the potential to impact a visitor’s health, wealth, or well-being in some way.
Link Building Outreach – Another crucial aspect to search engine optimisation is link building. Every site has a domain authority score which is fundamental to where it ultimately ranks within the Google search results. The higher your domain score, the better you will rank. To achieve this, you will need to get authoritative relevant links from other sites on the web via outreach or by creating link-worthy content. We do this to build your domain authority, but to also build your reputation within your industry online.
SEO Copywriting – Using the right words at the right time can turn a poorly converting web page into a money-making machine! There can be no doubt – WORDS SELL! Great sales copy has the ability to seamlessly move your potential customer through your sales funnel towards the end goal.
My professional SEO copywriting services will help your website visitors to ‘cross that bridge’, boosting your conversion rate and turning them into paying customers.
The Four Conerstones Of Great SEO
The framework for Google’s ranking algorithm is often referred to as E-E-A-T (Experience, Expertise, Authority and Trust). These are the main elements Google will look for when ranking a web page. Although there are many aspects to ranking well with Google frequently citing over “200 individual ranking signals“, I believe the four main elements to focus on can be summed up by the following.
User Experience (UX)
In the hierarchy of website ranking factors, User Experience (UX) reigns supreme for me. A website with a subpar UX not only lacks trust but also struggles to retain visitors, reduces the likelihood of content sharing, and discourages link building. While acknowledging the fundamental importance of links in the ranking equation, I firmly believe that prioritising User Experience is the catalyst for success. By ensuring a seamless and enjoyable interaction for visitors, you not only increase the probability of social media shares but also pave the way for valuable links. This positive cycle, in turn, propels your domain authority and reinforces trust signals, contributing to a well-ranked and respected online presence.
Links
The significance of links cannot be overstated. Consider links as valuable votes that play a pivotal role in enhancing your website’s ranking. Each link directed to your website has the potential to boost your domain authority score, consequently elevating trust and strengthening your ability to rank effectively. It’s important to note that not all links are created equal; they must be acquired naturally and not paid for. Aim for links from authoritative websites within your niche to maximise their impact on your SEO strategy.
Quality Content
The old expression in digital marketing is that “Content is King,” and to a degree, this still applicable today. When users visit your site, they want to find interesting and engaging content. Information that they may not be able to find elsewhere online. Making your content of value and ‘useful’ in Google’s parlance, is another essential factor in the search giant’s ranking algorithm. The longer someone spends on your site, the better the engagement metrics, and the better the page will rank.
Technical SEO
Technical SEO is a ranking signal for Google which means that it is important to fix any technical issues you have on your site. Technical SEO includes what Google refers to as Core Web Vitals and incorporates four main elements which are LCP (Largest Contentful Paint), CLS (Cummulative Layout Shift), FID (First Input Delay) and INP (Interaction to Next Paint). These aspects are now fundamental to usability and ranking so must be addressed when performing your on-site SEO.
Business SEO Packages 2024
The SEO packages below are ideal for businesses who wish to attract more organic internet traffic and business by obtaining 1st-page rankings for the most searched keywords in their industry.
If you do not rank on the top page for your most important keywords, you are unlikely to attract new business traffic to your website. By budgeting a small amount each month, my SEO packages will help to elevate your site in Google’s organic search engine results, giving you more visibility, brand awareness, and the potential to attract new business.
Which package you need will be dependent on your industry, how competitive it is, and of course, how much you have available to invest in your business growth.
If you have any questions about my SEO packages, please send me an email or give me a call. I am always happy to meet up for a cappuccino and a sticky bun to have a chat and help point you in the right direction.
Small Biz
Ideal for Sole Traders/Freelancers and Local Businesses.- 10 Hours of SEO
- 10 Main Keywords
- On-page optimisation
- Keyword and Competitor Research
- Website Auditing
- Monthly Report
- Google Business Page setup (If required)
- Google Search Console setup (If required)
- Google Analytics Setup (If required)
- Link Building
Medium Biz
Perfect for small businesses with medium sized websites.- 20 hours of SEO
- 20 Main Keywords
- On-page optimisation
- Keyword and Competitor Research
- Content Creation
- Website Auditing
- Monthly Report
- Google Business Page setup (If required)
- Google Search Console setup (If required)
- Google Analytics Setup (If required)
- Link Building
Large Biz
Ideal for ecommerce websites and larger businesses.- 30 hours of SEO
- 30 Main Keywords
- On-page optimisation
- Keyword and Competitor Research
- Content Creation
- Website Auditing
- Monthly Report
- Google Business Page setup (If required)
- Google Search Console setup (If required)
- Google Analytics Setup (If required)
- Link Building
Important
The prices above are a guide only. My pricing is flexible and bespoke to accommodate businesses of all sizes and with different needs. How much you need to invest financially will be aligned with how competitive your industry is.
There are NO CONTRACTS and you may cancel your SEO package at any time if not 100% satisfied with my service.
Please note that to rank for more competitive keywords, it can take a few months or more before first-page results can be obtained.
Get a free SEO Audit
Are you considering an SEO campaign and would like to know where you need to improve?
My SEO audit will highlight what is stopping your site from ranking well and how it can be improved to not only improve positioning but also improve usability and conversion.
Website load times are also crucial to usability and ranking and the report will also suggest changes that can be made to improve these.
- Learn about issues that may be stopping you from ranking
- Hightlight road blocks to your success
- Receive a free report
- Take action and start ranking!
Complete the form below and I will send you your FREE report within 48 hours!
Just a few of the brands I have worked with, past and present..
SEO Service Areas
I can provide SEO, Web Design and Digital Marketing services to local businesses in the following Norfolk and Suffolk areas. This is not an exhaustive list. If you are not located locally to myself I can still help.