SEO Education

Mastering EEAT: Tips To Boost SEO And Conversions

iMAC computer showing the Google logo with 'eeat' written underneath.

EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), is a framework used by Google to assess the quality of online content. It was introduced in Google’s Search Quality Evaluator Guidelines, which are used by human reviewers to evaluate websites and provide feedback that helps refine Google’s search algorithm.   These reviewers assess content to ensure it is accurate, […]

What Is Page Speed And Why Does It Matter For SEO?

Mobile phone displaying some of the Core Web Vitals metrics such as LCP, FID and CLS.

Page speed is more than a technical metric—it’s a critical factor in both search engine rankings and user satisfaction. Improving page speed can lead to better rankings in Google, enhanced user experience (UX), and higher conversion rates. This guide explains why page speed matters and how it impacts your website’s success. What is Page Speed? […]